Why Stakeholder Engagement?
Most businesses undertake some form of research or study to gain an insight into the relative strengths and weaknesses of the organisation, its activities, products and services with the objective of identifying areas of opportunity and competitive advantage.
Often though, these programmes lack depth and diversity. For example, you may understand the expectations of your direct customer but what about their customer or their shareholders?
Stakeholder Engagement considers the key influencers all around and within an organisation with the view of not only understanding each party's perspective on topics and issues but, most importantly, of ensuring each benefits from actions arising from the change activity.
- Build a stronger, long term relationship with key influencers who recognise your actions will lead to positive change for all stakeholders
- Create a sense of mutual interest and ownership in the change process leading to a stronger outcome all round
- Grow company reputation and brand equity through the increased stakeholder trust in the organisation
- Manage risk, and even completely avoid risk, because of the high level of intelligence gained through the process and the potential for shareholders to share risk in exchange for benefits
Click the NEXT link below to see a real example of the benefits achieved from stakeholder engagement or contact us now to discuss how we can help you better understand your stakeholders and assist with engagement programmes.